If you’re new to online marketing, reading about it can feel like you are reading a different language. The Internet Marketing Glossary can help:
Algorithm – formula used by search engines such as Google or Bing to rank every website in order of value. Many factors are involved in the search algorithm including keywords, titles, site structure, links point toward your site and more.
Blog – shortened from the term Weblog. Blogs first made their debut in the early 2000s and were primarily used as journals. Today, there are millions of blogs focusing around many different topics and have become a huge source of information for consumers.
Content – any sort of information that provides value to your customers without necessarily selling. This can include updating your website, regularly contributing to a blog, communicating through social networks, creating online videos and more.
Conversion Rate – the number of visitors that complete a desired action, i.e. make a purchase or sign up for an email newsletter.
Google Analytics – a free tool used by webmasters to track visits to and through their site. Users can see various analytics including number of visits, time on site, referring sites and much more.
Keywords – terms used in search engines to find information. More than likely the terms you think a customer would use to find your website is quite different than what they are actually using.
Online Marketing – promotion of your products and services over the internet. Strategies may include search engine optimization, social media marketing, content marketing, banner advertising and email marketing. The possibilities are endless!
Social Media – online communities that were created to keep people connected. People spend a large majority of their day on different social media sites. This gives businesses a great opportunity to connect with these people without being obtrusive.
Search Engine Optimization – the process of getting free (not paid) traffic to your website by following best practices from search engines which can include keyword research, content marketing, website architecture and link building.
Have a question about a term that isn’t currently in the glossary? Don’t be shy! Contact us and ask us a question.