We know what you’re thinking, “Does pay-per-click advertising really work? Everyone knows that they are paid for so what would entice them to click?”
We understand your uncertainty with PPC, and we’re here to put your mind at ease. Paid advertising is not what it used to be. You used to see those ads popping up everywhere, but Google has become very sophisticated in the AdRank process. Today, you will only see paid ads when it is believed that there is a purchase intent.
For instance, when you search for “weather stevens point,” you’ll see that you are only shown page results because this is purely an informational search. It’s clear that someone in the Stevens Point area is wondering what the weather will be like today.
Things look a lot different when you try another search terms such as “buy flowers stevens point”. It’s obvious in this particular search query that the customer is ready to buy so they are served multiple paid ads. Although they are all clearly marked as ads, they are all visually appealing by displaying customer star ratings, special offers and more.
When initiated corrected, PPC can be a smart advertising method for small businesses for a couple of key reasons:
- You can set your budget and only pay for the clicks that you earn.
- Your business website can show up for search phrases that may not be immediately attainable.
In organic SEO, there are search phrases that extremely competitive meaning that it’s not always possible to show up on Page 1; however, with PPC advertising, small businesses can contest their competitors by simply creating relevant ads.
- You can test and find what type of advertising works.
No small business owner wants to waste marketing dollars on advertising that may or may not work. By using pay-per-click advertising, you can create multiple types of ads so you can learn exactly what makes your potential customers want to click.
So, what exactly do we do?
At the Little Online Agency, we’ll put PPC to work for your small business by learning about your company, identifying your target audience, finding the right keywords, determining a budget, crafting relevant ads and analyzing their performance. It may sound like a large process, but we want to be sure that we are correctly displaying your business to help you find new customers.
Contact us today for a free consultation and we’ll walk through the process together. Learn more about the benefits of implementing PPC for small business!